Why a Custom bike? six great reasons

Having a bike built up from a bare frame gets you exactly what you're looking for. Do you want a gravel bike but you're actually going to spend 99% of the time on tarmac? Is durability more important to you than a fancy groupset? Do you have a particular aesthetic you're aiming for? We can do all of that

Off the peg bikes come with fixed component sizes. Swapping parts comes at additional expense, and sometimes it's a BIG expense, especially if new cables and hoses are required. With a custom build, the world is your oyster and you can get it bang on from the word go

Even some of the most eye-wateringly expensive bikes are thrown together on a production line without any care given to the build. We've seen 5 figure bikes assembled without a spot of grease. To say this is bad is a serious understatement. Every bike built by us is put together the same way we'd assemble and set up our own bikes. Greased, torqued, set up with precision. Every time.

Most manufacturers cut costs wherever possible on their factory bikes. Some hide their cost cutting in hard to see places, such as cheap cassettes, cables, chains and notoriously, wheels. Other manufacturers' corner cutting is visibly obvious, but on paper looks like a reasonable swap-out. Something like a non-groupset crank may look like it would be equivalent quality when you compare the RRP's, but in reality the quality doesn't match up, and aftermarket spare parts can be absurdly expensive

Custom Builds have historically been the preserve of the very wealthy, but after some number crunching, we've found we can supply bikes of equivalent quality compared to mainstream brands for the same, if not better value, especially when you consider all the other points raised here

If we don't think something is any good, we won't supply it on a custom build. You will only see parts on our calculator that we stand by and believe in, not whatever gets the price down to a certain point or makes the most profit. You may notice there is a major brand missing from our build list. There's a reason for that.